Consumer Products

Consumer Products

Our consumer products consulting services help companies develop strong consumer brands that can deliver enduring growth at significantly higher returns than undifferentiated competitors.

Strategy & business performance

Leading consumer products companies turn to us to enhance their strategic and business performance, and increase their shareholder value. We combine deep industry knowledge with rigorous analysis to provide our clients with the insights required to make confident, fact-based decisions amid market uncertainty. These consumer products companies benefit from the depth and breadth of our deep industry expertise across all segments of the marketplace.

Global Leadership Institute, Africa brings global expertise in the consumer products industry with a firsthand regional perspective to help companies succeed in multiple geographies – Strategy, Mergers & Acquisitions (M&A), Marketing & Sales and Strategy Activation.

Some of the service we offer includes:

• Customer Insights
• Consumer segmentation
• Consumer attitudes and behaviors
• Brand perceptions
• Customer experience and satisfaction
• Emerging trend analysis
• Customer profitability and prioritization
• Growth Strategy
• Strategic planning
• New products and services
• Store unit expansion
• Channel strategy
• International expansion
• Innovation cycle enhancement
• Mergers and acquisitions
• Competitive Analysis
• Competitive intelligence
• Benchmarking
• Competitive market assessment
• Pricing and Promotions Strategy
• Strategic pricing framework
• Private label pricing
• Yield management
• Promotions strategy

• Marketing Strategy
• Marketing ROI
• Marketing mix optimization
• Loyalty program development
• Non-traditional marketing
• Brand positioning
• Digital Commerce
• Digital strategy architecture
• Multi-channel strategy
• E-commerce optimization
• Trends and best practices
• Operations and Cost Management
• Operational best practices
• Sales and operations planning
• Strategic sourcing and supply chain
• Overhead reduction
• Labor management
• Real estate strategy
• Shrink reduction
• Shareholder Value Management
• Market signals
• Economic profit implementation
• Capital allocation