Certified Sales & Marketing Professional

Date and Time

Date: May 4-8, 2026, 8:30 AM – 5:00 PM

Venue

Kigali, Rwanda.

Overview

The Certified Sales & Marketing Professional (CSMP) program is designed to equip sales and marketing professionals with the strategic, analytical, and practical skills required to drive revenue growth, build strong customer relationships, and compete effectively in dynamic markets.

The program integrates modern sales techniques, marketing strategy, customer experience, digital marketing, data-driven decision-making, and ethical selling, enabling participants to deliver measurable business results.

Learning Objectives

By the end of the program, participants will be able to:

• Develop and execute effective sales and marketing strategies

• Understand customer needs and deliver value-driven solutions

• Apply modern selling, negotiation, and closing techniques

• Leverage digital and data-driven marketing tools

• Build sustainable customer relationships and brand loyalty

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Training Benefits

Participants and organizations will gain:

• Improved sales performance and revenue generation

• Enhanced marketing effectiveness and brand positioning

• Stronger customer acquisition, retention, and loyalty

• Practical skills applicable immediately in the marketplace

• Increased professional credibility through certification

• Better alignment between sales and marketing functions

Who Should Attend

• This program is ideal for:
• • Sales executives and account managers
• • Marketing and brand management professionals
• • Business development and growth managers
• • Entrepreneurs and startup founders
• • Customer service and relationship managers
• • Product and market managers
• • Professionals transitioning into sales or marketing roles

Workshop Outline / Modules

Module 1: Foundations of Sales & Marketing

• Role of sales and marketing in business growth

• Market orientation and value creation

• Ethics and professionalism

Module 2: Customer & Market Analysis

• Understanding customer behavior

• Market segmentation, targeting, and positioning

• Competitive analysis

Module 3: Sales Strategy & Planning

• Sales planning and forecasting

• Territory and account management

• Sales funnels and pipelines

Module 4: Marketing Strategy & Brand Management

• Marketing planning and strategy

• Brand positioning and differentiation

• Integrated marketing communications

Module 5: Value Proposition & Solution Selling

• Developing compelling value propositions

• Consultative and solution selling

• Managing customer needs

Module 6: Communication & Presentation Skills

• Persuasive communication

• Sales presentations and storytelling

• Handling objections

Module 7: Negotiation & Closing Techniques

• Negotiation strategies and tactics

• Closing sales effectively

• Managing price and discounts

Module 8: Digital Marketing & Social Selling

• Digital marketing channels and tools

• Social media and content marketing

• Social selling strategies

Module 9: Customer Relationship Management (CRM)

• CRM systems and data management

• Customer lifecycle management

• Retention and loyalty strategies

Module 10: Sales Performance Management

• KPIs and performance metrics

• Incentives and motivation

• Coaching and performance improvement

Module 11: Marketing Analytics & Data-Driven Decisions

• Marketing metrics and ROI

• Sales and marketing analytics

• Data-driven decision-making

Module 12: Customer Experience & Service Excellence

• Designing customer journeys

• Managing customer touchpoints

• Service recovery and experience management

Module 13: Product, Pricing & Channel Management

• Product life cycle management

• Pricing strategies

• Distribution and channel management

Module 14: Ethics, Compliance & Professional Conduct

• Ethical selling and marketing practices

• Compliance and consumer protection

• Reputation management

Module 15: Capstone – Sales & Marketing Action Plan

• Case studies and simulations

• Development of individual or organizational sales & marketing plans

• Assessment and feedback

Facilitator

GLI Certified Trainers

Investment / Fees

• Standard Fee: USD 1250 per participant
• Includes training materials, lunch, tea/coffee breaks, and certificate.

Registration Deadline

May 2,2026

How to Register

• Register here: https://www.leadership.rw/register/ or click “Register/Apply to Attend”.
• Then, payment details will be shown/visible & automatically emailed to you.
• Once payment is received, you’ll get a confirmation & pre-read pack 1 week before the workshop.
• Need help? Call +250 738 713 619‬ (9 AM–5 PM EAT).

REGISTER NOW / APPLY TO ATTEND