Home/Certifications/Certified Digital Marketing Specialist (CDMS)
Marketing · Foundational Level · 🇷🇼 Rwanda

Certified Digital Marketing Specialist (CDMS)

Online Certification · 10–12 Weeks · USD 290 · Globally Recognised

Enrol Now → 💬 WhatsApp
Certification Overview

Certified Digital Marketing Specialist (CDMS)

A comprehensive online digital marketing certification covering SEO, social media, content marketing, paid advertising and digital analytics for Rwanda and East Africa.

Certification Objectives

  • Build and execute a digital marketing strategy for Rwanda
  • Optimise websites for search engines
  • Run effective social media campaigns in East Africa
  • Create compelling digital content
  • Manage Google and Meta advertising campaigns
  • Measure and analyse digital marketing performance

Training Methodology

  • Self-paced video lessons with practical tasks
  • Weekly live digital marketing Q&A
  • Hands-on platform exercises (Google, Meta)
  • Digital marketing campaign project
  • Module assessments
  • CDMS Certificate issued
Program Details
Delivery100% Online
Duration10–12 Weeks
LevelFoundational
FeeUSD 290
CertificateDigital + Physical

Who Should Take This Certification

  • Marketing Officers and Managers
  • Communications Professionals
  • Business Owners and Entrepreneurs in Rwanda
  • Sales Professionals adding digital skills
  • Recent graduates entering marketing
  • NGO Communications Officers
Course Curriculum

10-Module Online Curriculum

1
Digital Marketing Overview
  • Rwanda's digital landscape
  • Customer digital journey
  • Digital marketing channels
  • Building a digital strategy
  • Setting SMART digital goals
2
Website & UX Fundamentals
  • Website structure and UX
  • Landing page best practices
  • Website analytics setup
  • Conversion optimisation
  • Mobile-first design for Africa
3
SEO
  • How search engines work
  • Keyword research for Rwanda
  • On-page SEO
  • Technical SEO basics
  • Link building strategies
4
Content Marketing
  • Content strategy for East Africa
  • Blog writing for SEO
  • Video content
  • Content calendar management
  • Repurposing content
5
Social Media Marketing
  • Platform overview: LinkedIn, Instagram, Facebook, TikTok
  • Content creation for each platform
  • Community management
  • Social media calendar
  • Organic growth in Rwanda
6
Google Ads & PPC
  • Google Ads structure
  • Keyword targeting
  • Ad copy creation
  • Bid strategies
  • Campaign optimisation
7
Meta Advertising
  • Facebook Business Manager
  • Audience targeting
  • Ad formats
  • Budget and bidding
  • Retargeting campaigns
8
Email Marketing
  • Building an email list
  • Email campaign design
  • Subject line optimisation
  • Automation and drip campaigns
  • Email analytics
9
Digital Analytics
  • Google Analytics 4 setup
  • Key metrics and reports
  • UTM tracking
  • Conversion tracking
  • Reporting to management
10
Digital Strategy
  • Integrated digital strategy
  • Budget allocation
  • Agency management
  • Digital trends in Rwanda
  • Building a digital team
Enrolment

Enrol in Certified Digital Marketing Specialist (CDMS)

Complete the form below to enrol or enquire. We'll send payment details within 24 hours.

We respond within 24 business hours · info@leadership.rw

Ready to Get Certified?

Join professionals across Rwanda and East Africa who have advanced their careers with GLI certifications.

Enrol Now → Browse All Certifications