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Strategic Communication & Media Relations
Date and Time
Date: April 27-30, 2026, 8:30 AM – 5:00 PM
Venue
Kigali, Rwanda.
Overview
The Strategic Communication & Media Relations Training Program is designed to equip leaders and communication professionals with the skills required to plan, manage, and deliver effective communication, while building strong and credible relationships with the media and key stakeholders.
The program focuses on strategic messaging, media engagement, crisis communication, reputation management, and digital communication, enabling participants to communicate with clarity, confidence, and impact in both routine and high-pressure situations.
Learning Objectives
By the end of the program, participants will be able to:
• Develop and implement effective communication strategies
• Craft clear, consistent, and persuasive messages
• Build and manage professional relationships with the media
• Communicate confidently during crises and sensitive situations
• Protect and enhance organizational reputation
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Training Benefits
Participants and organizations will gain:
• Improved communication effectiveness and clarity
• Stronger media engagement and public presence
• Enhanced reputation and brand management
• Increased confidence in handling interviews and press engagements
• Practical tools for crisis and strategic communication
• Better stakeholder trust and credibility
Who Should Attend
- This program is ideal for:
- • Corporate communications and public relations professionals
- • Senior executives and managers
- • Media and communications officers
- • Public sector and government spokespersons
- • NGO and development organization leaders
- • Marketing and brand managers
- • Project and program managers involved in stakeholder communication
Workshop Outline / Modules
Module 1: Foundations of Strategic Communication
• Role of communication in leadership and strategy
• Internal vs external communication
• Communication planning principles
Module 2: Communication Strategy Development
• Setting communication objectives
• Audience and stakeholder analysis
• Message development
Module 3: Writing for Impact
• Writing clear and persuasive messages
• Press releases, statements, and speeches
• Storytelling techniques
Module 4: Media Landscape & Relations
• Understanding the media environment
• Building media relationships
• Managing media inquiries
Module 5: Spokesperson Skills & Media Interviews
• Preparing for interviews
• Key messaging and sound bites
• Handling tough questions
Module 6: Crisis Communication & Issues Management
• Crisis communication frameworks
• Managing reputational risks
• Communicating under pressure
Module 7: Digital Communication & Social Media
• Digital platforms and content strategies
• Managing online reputation
• Social media engagement
Module 8: Strategic Stakeholder Communication
• Communicating with key stakeholders
• Managing expectations and trust
• Internal communication alignment
Module 9: Ethics, Governance & Media Compliance
• Ethical communication standards
• Media laws and regulations
• Managing misinformation
Module 10: Monitoring, Evaluation & Communication Metrics
• Measuring communication effectiveness
• Media monitoring and analysis
• Continuous improvement
Module 11: Leadership Communication & Executive Presence
• Communicating as a leader
• Public speaking and presentations
• Executive presence and credibility
Module 12: Capstone – Strategic Communication & Media Plan
• Case studies and practical exercises
• Development of communication and media engagement plans
• Group presentations and feedback
Facilitator
GLI Certified Trainers
Investment / Fees
- Standard Fee: USD 1050 per participant
- Includes training materials, lunch, tea/coffee breaks, and certificate.
Registration Deadline
April 25,2026
How to Register
- Register here: https://www.leadership.rw/register/ or click “Register/Apply to Attend”.
- Then, payment details will be shown/visible & automatically emailed to you.
- Once payment is received, you’ll get a confirmation & pre-read pack 1 week before the workshop.
- Need help? Call +250 738 713 619 (9 AM–5 PM EAT).